|MONTREAL BRINGS DIGITAL
TO THE STREETS
Say hello to the Digital City.
We are thrilled to launch the first Digital Column network of 30 faces in Canada on the streets of Montreal.
There’s no doubt about it, street advertising has a major effect on a modern city’s environment. London, Paris and New York all owe a part of their energy to the buzz created by out-of-home advertising.
Astral has long been a part of Montreal’s urban landscape. Over the years we have worked closely with advertisers to display great creative, stunning images and innovative campaigns on its busy downtown streets.
The new Digital Column network offers advertisers the opportunity to engage with consumers using the latest LCD technology. From smartphones to tablets, consumers are constantly seeking information on-the-go. This new digital enhancement to the street columns enables dynamic storytelling in the downtown core, creating the opportunity for real-time exchanges between advertiser and consumer.